Last month I introduced my secret use of Big Data to describe Bankers Anonymous readers. If readers click on a link to Amazon through my book reviews, any purchases they make get tracked by Amazon – and I get credited with an ‘advertising fee.’ 
This past June 2013, based on the purchase of an additional 30 items, I can now describe the evolving readership on this site: Definitely still nerdy, but odiferous has replaced bald as the personal hygiene problem du jour.
The most popular purchase on Amazon last month was 25 Myths You’ve Got to Avoid – If You Want To Manage Your Money Right, which I reviewed and quite liked. Although written in the late 1990s, Jonathan Clements’ advice proves correctly evergreen as well as pleasingly contrarian.
I was frankly disappointed to see a reader order the video edition of Cloud Atlas. First of all, just to briefly and obnoxiously be that guy, the book is always better than the movie. Second, Cloud Atlas the book is one of the coolest books I’ve read in the last ten years, while the movie prompted the author David Mitchell to try, at least twice in the New York Times, to tactfully distance himself as much as possible from the movie without completely alienating his movie makers, the Wachowski siblings. So, even though I didn’t see the movie, I have a hunch it was bad. Also, while David Mitchell book reviews fall outside the scope of Bankers Anonymous, his Black Swan Green and The Thousand Autumns of Jacob de Zoet will mesmerize you.
Bankers Anonymous readers continue to care overwhelmingly about finance and spreadsheets, which I appreciate, as they bought 3 copies of Master Math, that I reviewed earlier, one copy of Simple Wealth, Invitable Wealth (my favorite personal finance book so far!) as well as an online course on Excel spreadsheets.
Further locking down the nerdy demographic, one reader bought a favorite board game The Settlers of Catan. In a related news item, in my neighborhood, most people just refer to me as “The Lord of All Catan.”
I am pleased to report that safety matters for my readers, as one purchased a Master Lock 3 Digit Combination Gun Lock. The good news is that this lock “fits many handguns, rifles, and shotguns.” Other good news includes the fact that my home address is nowhere listed on this website.
I have a sense, however, that personal hygiene will remain the most important insight gained from my Big Data review of Amazon purchases by readers.
This past month one reader purchased Essential Lemon Oil, Therapeutic Grade. This sounds relaxing.
A reader, or a pair of readers, purchased two bottles of Lysol Neutra Air, Fresh Scent, which is how I know that stinky has become a problem, in June 2013, among Bankers Anonymous readers.
Purchases you should make
Still, nobody has clicked through Bankers Anonymous to Amazon to purchase the Hutzler 571 Banana Slicer. What are you waiting for? Your banana slices are all totally uneven.
Finally, nobody has yet purchased the Mizuno Women’s Wave Rider 16 Running Shoe, made famous last week by Wendy Davis’ filibuster in the Texas Senate. Read the comments and be inspired to run for 13 hours straight.
 I made $18.97 in June, 2013. Nope sorry, ladies, see this ring? Still happily married.
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